Tennessee to launch campaign to get adults back in college

Friday, December 25, 2015, Vol. 39, No. 52

NASHVILLE (AP) - Tennessee is preparing to launch a $1 million advertising campaign to encourage adults who dropped out of college to go back and get their degrees.

The Tennessean reports (http://tnne.ws/1mJs4Hw) the ads will promote Tennessee's Reconnect and Complete initiative. It seeks to reach 110,000 Tennesseans who were more than halfway to a degree when they left college.

College representatives meeting this fall got added training on the best ways to work with adult students, who often balance families and jobs with their education. Each state college also has put a staff member in charge of outreach to adults.

Reconnect and Complete is part of Gov. Bill Haslam's Drive to 55 campaign that aims to increase the percentage of Tennesseans with college degrees and certificates to 55 percent by the year 2025.