Your website is a first look into your company. It’s a reflection of your company’s culture as well as your leadership. But simply having a website isn’t enough. It must have a purpose – and if that purpose doesn’t yield measurable results, this could be the first sign that your website no longer fits the needs of your company.

If this is the case for your company, chances are you’re experiencing other factors that might be preventing you from getting the biggest return on your website investment. Here are five more signs that your website may no longer be working for you.

-- Your site is not mobile-friendly:

These days, most of us are mobile and on the go. We typically have either a cellphone or a tablet somewhere in our possession at any given time. And when we need information, it’s right at our fingertips. That’s why it’s important to have your website optimized for most wireless devices.

-- You have slow loading pages:

In the age of superfast broadband speeds, we’ve come a long way from the days of dial-up internet connections. We not only get to connect to our favorite sites quicker, the internet is always on. That’s why it’s important to choose the right company to host your website, so that your site can be readily accessible when your visitors need it to be. Just like attention spans, patience is also short in these modern times. You likely only get one chance for someone to wait for your website to load.

-- Your office phone rings for basic information:

If you’re getting a lot of phone calls for general information and basic questions, it could be because your website is not taking care of those questions for you. Your website is your spokesperson. It speaks for your company when you’re not able to. The greatest part is, you can tell it what to say.

-- Return traffic to your site is low:

It goes without saying that “content is king” when it comes to your website. That is the central reason for people to visit. Your content needs to be aligned with your company’s message, products and services. And most importantly, the content needs to be refreshed and updated consistently. New and updated content is what keeps visitors coming back.

-- New traffic to your site is low:

Yes, “content is king,” but if no one knows where to find it, then the content really doesn’t matter. This is why it’s important to identify your ideal customers and properly market your website to them, with the goal of driving them to your website.

Internet technology continues to rapidly evolve, which means that your company’s website should be evolving, as well. Take a moment today and make sure your website is serving the purpose it should.

Myron Mays in an account strategist at RedRover Sales & Marketing Strategy.