NEW YORK (AP) — Pinterest users will be able to buy items they like using a new type of pin, e-commerce company Shopify said Tuesday.

Shopify says the blue "buyable pins" will allow retailers to sell products directly through the Pinterest app.

Fabric and craft retailer Jo-Ann Fabric and Craft Stores Inc. says it will participate in the program.

Shopify Inc. works with merchants who want to offer their own online checkout services, providing a platform for small- and mid-size businesses that sell products online. Clients can use Shopify's software to handle sales made through mobile phones, the Web, physical stores and other means.

The Canadian company went public with a $131 million initial public offering last month. The IPO priced at $17 per share.

Shopify stock slipped 25 cents to $27.08 in afternoon trading Tuesday.