NEW YORK (AP) — Verizon is giving its customers have more control over the channels they pay for as the cacophony of cord cutting reshapes cable TV.

Verizon's FiOS Custom TV, available Sunday, gives customers the option to buy a $55 base package with more than 35 channels plus two additional themed channel packs.

There's currently seven channel packs to choose from, including genres such as sports, children and lifestyle. Customers can add more channel packs — which include about 10-17 channels on average — for $10 each. They may also swap out channel packs after 30 days.

Verizon Communications Inc. says no contract is required.