LOUISVILLE, Ky. (AP) — Brown-Forman Corp. has announced a new executive has been named to lead its Jack Daniel's Brands.

The Courier-Journal (http://cjky.it/18r4B6Z) reports Mark McCallum will be an executive vice president and president of Jack Daniel's Brands starting Sunday.

Jack Daniel's is Louisville-based Brown-Forman's flagship brand.

McCallum joined Brown-Forman in 2003. He most recently was president for Europe/Africa, Asia-Pacific and travel retail. He also has been chief marketing officer for the company's spirits brands, chief brands officer and chief operating officer.

Senior Vice President John V. Hayes, who had been global managing director for Jack Daniel's Brands, will be chief marketing officer of Brown-Forman brands, which includes brands other than Jack Daniel's.

The company said Tim Nall will be chief information officer, responsible for business systems and infrastructure globally.