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VOL. 37 | NO. 31 | Friday, August 2, 2013
National Business
'The Simpsons' to get a Lego series
COPENHAGEN, Denmark (AP) — Want to build a new home for Homer or try out a new hairstyle for Marge?
Danish toy company Lego on Monday confirmed it will launch a special series themed on "The Simpsons" family globally in 2014.
Lego spokesman Roar Rude Trangbaek wouldn't give any details about what characters would be included, but said the company hopes the series will "appeal to fans of 'The Simpsons' family."
Lego, a privately held Danish company, has seen its sales soar in recent years after it started making series based on popular movies such as "Star Wars" and "Ninjago."
"The Simpsons" has been on the air for 22 years, becoming the longest-running American sitcom, the longest-running American animated program and a cultural phenomenon with colleges devoting courses to studying it.