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VOL. 35 | NO. 11 | Friday, March 18, 2011
Guidance for eco-friendly homeowners
By Hollie Deese
When Tara Biller had her first baby in South Florida, she did like all the other moms she knew: Hired a professional baby-proofer to come through her home and develop a plan to keep her kids safe, and even did all the work for her.
But when she moved to Nashville, and her now-middle child was 4 months old, she could not find anyone who provided the same type of service.
“As a second-time mom, I wasn’t as neurotic, but there were things I wanted done without my husband putting a thousand holes in my cabinets,” she says, laughing.
Around the same time, she began learning more about going green, reading articles and becoming more interested in the lifestyle.
“I had been recycling for a long time but wasn’t consciously making green decisions,” she says. “I was locking up the cabinets because I was still using conventional cleaning products. One day I was throwing something in the recycling bin and thought there is so much more we could be doing, but it felt overwhelming. There is just so much information out there.”
Thinking how great it would be to have someone “greenproof” her house much like the babyproofer, she found no one in Nashville was really doing that. So she did it herself.
Name: Tara Biller
Provenance: South Florida
Business: Green Proof Your Home
Launched: 2008
Contact: greenproofyourhome.com
UPCOMING EVENT
Green food expo and EKO-sher fest April 3, 2011
Chabad of Nashville and Nashville Eco-Challenge will hold a Green Food Expo and the EKO-sher Fest with free food samples, recipes, cooking demonstrations and exhibitors showcasing their kosher and/or eco-friendly products.
In addition to the exhibitions and display tables, family activities such as baking, crafts and a hands-on Passover Model Matzah Bakery will entertain the kids.
The Expo is free of charge. For more information go to chabadnashville.com
“My whole career had been in public relations for a technology company, so this was a whole new area for me,” Biller says. “But it became something of a passion and kind of took over.”
Three years in, Biller’s business is seeing some growth as interest continues to grow in adopting a healthier, greener lifestyle. Each client is presented with a starter kit: a breathable shopping bag filled with eco-friendly cleaning products, recycled paper towels, trash bags made of recycled material, CFL light bulbs and a recycling guide.
“I have a checklist and spend about 90 minutes with the homeowner going through tips about ways to reduce energy consumption, water consumption and waste,” she says. “We go over recycling. Even though a lot of people recycle, a lot of them aren’t doing it correctly. There are lots of things they throw in there that really can’t be recycled in their area. So I go through all of that.”
Biller then creates a customized plan for each client that allows them to pick and choose what will work for their family and fit into their lifestyle. It is $250 for the initial consultation and customized plan, and extra if you actually want her implement elements like hunting down the best solar panels or setting up a recycling station.
“I can do the legwork for them,” she says.
Last August she even created the first Nashville Eco Challenge in an effort to reduce the community’s ecological footprint. This year, Chabad of Nashville, Nashville Eco-Challenge and the Gordon Jewish Community Center are sponsoring a green food expo and eko-sher event to:
- Highlight the importance of eco-friendly and humane agriculture
- Spread information about the availability of kosher foods in Nashville
- Increase awareness of food production’s impact on the environment
“It is an eco-friendly way and support more local and organic food purveyors,” Biller says.