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Editorial Results (free)

1. Tennessee Democrats push to move up presidential primary -

NASHVILLE (AP) — Tennessee would be the first state in the nation to hold a presidential primary, freeing it from having to compete for attention on Super Tuesday, under a new bill.

Democratic state lawmakers touted the need for the change on Tuesday, arguing that the Volunteer State has a more diverse voter base than Iowa and New Hampshire — the first two states to kick off the presidential primaries every four years.

2. Five metrics for keeping website on target -

Engaging videos, impactful testimonials and beautiful graphics can all be parts of an efficient website. Although it may look and function seamlessly, you cannot judge the success of your website simply on the aesthetics or mechanics. You’ll have to consult the hard numbers to judge the success of a website and, if necessary, determine how to alter that success.

3. Properly assess email marketing with A/B testing -

In years past, plenty of brands adopted a “set it and forget it” email-automation mentality. Once a marketing email was released, it became a distant memory.

There’s a much better way, though, to leverage the still-popular email marketing technique and more closely connect to reader preferences as a way to obtain an end goal.

4. No fear of missing out on these marketing trends -

2017 taught us that e-commerce is much more than transactions made from a desktop computer or mobile device. Whether you’re in a B2B or B2C market, e-commerce remains a critical sales tool with a wide influential reach estimated at more than 50 percent of in-store purchases. Estimates for online annual sales increases are about 15 percent for each of the next four years.

5. Is Facebook still relevant? You’d better believe it -

Facebook is expected to lose nearly two million users younger than 25 to growing social platform Snapchat in 2018, leaving many to wonder whether Facebook will remain a prominent business partner in 2018.